How To Write The Commercial Offer Letter

The real price of gasoline

Here is a very good guerrilla marketing campaign from a political group composed of former Iraq veterans. This group is called the IVAW and denounces oil operations from the U.S. in Iraq.

Conduct of Operation

7 members of the group placed 4,171 small plastic soldiers on the ground of a gas station. A sign stating " The price of gasoline: 4171 U.S. SOLDIERS " was established to raise awareness of the link between American the dead GIs and oil.

Here's the video of the operation:



Ps: Operation original and easily understood, but conducted in a single gas station, I doubt the impact of operation in the American mentality.

Via